Who is behind Layer02

Layer02 is run by Paul Freeman. He builds websites, automations and AI systems from Berlin. The recent work was at a software company: a data importer that turned 25 hours of manual entry into minutes, a HubSpot rollout to 20 users with dashboards covering 300 companies, and an AI support agent that handled roughly 9 in 10 incoming tickets without a person. Before that he did the same work by hand for 2.5 years: invoices, CRM records, support tickets, spreadsheets. That is the point: someone who has done a process by hand automates it better. Earlier, at a €248M IT consultancy, he helped build the data structures behind a sustainability report.

Depending on the project, other people join in. Paul stays your point of contact, from the first call to handover.

Outside client work we build our own products. This website is one: Next.js, two languages, self-hosted fonts, no request to a third party before you click Book a meeting. playvolley is another, a Berlin volleyball app built in Claude Code: a 67-table database, Stripe payments, on iPhone. It is our answer to the question every studio gets: can you write real code, or only wire tools together?

How we work: replies within one working day, calls in German or English, a full working day of overlap with Europe and afternoons that cover the US East Coast morning. We build with n8n, Make, Zapier, Claude Code, HubSpot, ClickUp, Python and Next.js, inside your accounts, so nothing is locked to us.